About Nancy
I'm Nancy Liu, a product designer modernizing mission-critical platforms and design systems with a focus on simplicity, trust, and impact.
I like taking dense workflows apart, naming what matters, and rebuilding experiences that help teams move with confidence — and I bring that same curiosity into creative outlets outside of work.
Accomplishments
A few numbers I'm proud of
2,440%
Increase in monthly user adoption designing a 0→1 consumer mobile experience.
75%
Faster design turnaround from building and scaling a modular design system.
30%
Fewer support tickets after owning end-to-end UX for an enterprise scheduling platform.
2×
Sign-up growth from redesigning a data-rich B2B onboarding flow at Amplitude.
100%
Team adoption after documenting components and patterns across 3 Agile teams.
Arts and crafts
Creative outlets I come back to
Most of these are self-taught, except for the pottery wheel pieces, which I made after taking a class.
Air dry clay tray
A painted lake scene with capybaras, lily pads, flowers, and mushrooms.
Community park planter
Plant-pot paintings I made for a community garden project.
Epoxy resin pieces
Trays, earrings, and small objects made with real flowers.
Wheel-thrown ceramics
A ceramic cup and plate I threw on a pottery wheel.
Polymer clay figures
Tiny hand-built figures shaped, painted, and glazed by hand.
For selected product design work, systems thinking, and recent case studies, head back to the main portfolio.
View work